Discover how to help patients optimize function while improving their vitality . . . and STOP just treating pain!


Discover how to help patients optimize function while improving their vitality . . . and STOP just treating pain!

Grab this FREE Mini-Course

Designed specifically for Chiropractors that want to improve their communications skills and patient retention, based on the Salutogenic model.


Welcome to the Vitality Shift Universe

Let us show you around the site and tell you who we can help.

Click play below


Our programs are proven to deliver results for . . .

Vitalistic Chiropractors

neurologically-based Chiropractors

Salutogenic Chiropractors

. . . so you can stop focusing on back pain and look at the BIG picture to achieve optimal outcomes for your practice.

It’s time to start measuring the changes to show the real value you offer.
Learn how to share exactly what you do . . . and why it’s so valuable.
The Vitality Shift model works because you can take your practice to the next level with your personal, authentic stamp on it, not like some other Chiropractic Coaching Programs.

The Vitality Shift Program

The Vitality Shift Program

This is our signature 4 part online course that helps Chiropractors move their practice from just treating pain to focusing on function and vitality.  This course focuses on optimizing communication and providing objective measures to help practice members understand Chiropractic better and get excited about their potential under care. 

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The Informed Chiropractor

Dr. Don and Brandi are not working one on one with Chiropractors, so this is the only chance to work with them currently.  

This is a group mentoring program that helps Chiropractors become informed on business and personal development, adjusting techniques, and The Polyvagal theory.

Click below to get more information.  The is currently at a discounted price until the end of December 2022.  So join us today!


Click Here for More Details
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The Vitality Shift Difference Free Retention PDF

You’ll uncover the secrets to:

• Doubling patient retention in 6 easy steps

• Getting more referrals for new business

• Forging deeper relationships with patients


What others have said

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"My practice has grown by 20-30% since joining. But that’s not WHY I joined, nor is it the BEST part. I joined to enjoy practice more, gain confidence in my communication and add functional testing. What I got is way more ease in my schedule, way more flow in my adjusting, a better understanding of my patient's needs, and an understanding of why valuing and prioritizing MY vitality has shifted my practice. All without changing a single procedure, just changing how I show up and serve each and every day."

Dr. Pip Penrose Young, Stratford, Ontario


Who’s Behind the Vitality Shift?

Meet the dynamic duo who created the Vitality Shift: Husband-and-wife team Dr. Don MacDonald and Brandi MacDonald. Having worked side-by-side for years, they’ve combined their unique talents to deliver premier coaching programs for chiropractors. They help Chiropractors move their practice past only treating pain/conditions to optimizing function and vitality in a profitable, stress-free, authentic way.

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Featured Podcast Episodes

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Overcoming Your Internal Obstacles with Dr. John Osbourne

Dr. John takes us through his initial vitality shift and how he has progressed in the 4 years since he started his journey. Since then, he has still felt stuck; like his practice wasn’t growing as it should...

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Helping Chiropractors with Trauma with Brandi MacDonald

In this episode, Dr. Don is joined by Brandi MacDonald, and today they are discussing how they help chiropractors get unstuck by overcoming trauma.- both for themselves and the people they care for...

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A Chiropractor is the Ultimate Lifestyle Coach with Dr. Michael Hall

In cognitive sciences, stress is implicated in 90% of all chronic illnesses yet many doctors aren’t willing to make that diagnosis. Hypertension, cardiovascular disease, and mental illness top the charts worldwide for debilitating physiological issues with little being done to get to the root cause...


You're in good company

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"The key to moving our practice from one that was stuck and stagnant to one that is growing and thriving has been the vitality shift. The vitality shift got us moving and the vitality engine keeps us moving. The vitality engine has helped us develop our skills to communicate & practice congruently in a vitalistic manner. We’ve never been happier or more fulfilled in practice."

Dr. John and Marie Osborne, Ireland

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"Since joining the Vitality Engine my personal practice has increased by 40% from a time when I thought I was full. Gentle advice on top of excellent lessons and monthly tutorials have enabled me to edge my practice forward past where any of us ever thought possible. Receipts are up, referrals are up and results are up."

Dr. Donald Francis, Scotland, UK

The Vitality Shift Online Program is Currently Closed

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