The Vitality Shift is currently CLOSED for registration. If you want to be notified right away when it opens, get on the waiting list.

Tired Of Your Practice Members Leaving After the “Pain Goes Away”?

Discover How You Can Start Retaining, Educating, and Having Your Practice Members Wanting to Increase Their Health and Vitality With Your Practice, Over the Long Haul.


Join the Others Who Have Experienced this Training and Start Making an Impact Today.

Get on the Waiting List Today! Click Here to Dismiss This Message

What Doctors Are Saying About The Vitality Shift...

Future Dr. Kurtis Fischer

“I’ve been incredibly privileged to work through The Vitality Shift and WOW! Transformative. Don and Brandi challenge your perspective on how you approach each that comes into your practice and guide them through a model of health that makes sense and is unique to that very person. Ensuring that there is an alignment and congruency between your purpose, communication, and methods so that the person in front of you has the best opportunity to express their most vital self-possible. The Vitality Shift is the missing puzzle piece for any practice, and I cannot recommend enough to anyone, to check out what the program could do for you and your practice.”

Kurtis Fischer (Chiropractic Intern, New Zealand College of Chiropractic.

Dr. Peter Kevorkian and Dr. Patti Giuliano

"Having had a very successful 'wellness family practice' for a number of years, it was extremely refreshing and inspiring to experience The Vitality Shift. This program offers tools to allow us to be more congruent and effective in our application of chiropractic service. Brandi and Don have done a stellar job of creating a program that can be easily integrated into a busy practice.  

The Vitality Shift explains the psychology of communication and doctor/patient dynamics and offers practical outcomes measures to quantitatively show people better physiological function.  It has allowed us to step further away from a therapeutic model and fully embrace a vitality model of practice."

Dr. Peter Kevorkian & Dr. Patti Giuliano, Boston, MA


Dr. Jenny Armstrong

"This is the course that was missing in my chiropractic education. It ties the science to the art to the philosophy of chiropractic.
It creates congruent systems for staff training, a team based framework for patient care and the framework for running a successful chiropractic business.

I've been in practice for 21 years and have built a wellness based experience for myself, my team and my practice members. The Vitality Shift adds another layer of cohesion for me to grow into. It beautifully ties together the science, art and philosophy of chiropractic and offers the viewer a successful business model in which to thrive."

Dr. Jenny Armstrong, BC, Canada

What Doctors Are Saying About The Vitality Shift...

Dr. Jennifer Kim

"As a fresh Chiropractic graduate (April 2017), I packed my bags from the USA and moved to New Zealand to practice and live. I didn't realize how little I actually understood about Chiropractic until I joined the Vitality Shift. Right off the bat, Don and Brandi question you to look at yourself and raise your consciousness of what you say and do. It's not that they tell you what to say or do, but they ask questions that make you think, "Oh crap, that's me!" And thankfully teach you how to self-correct. It's totally judgement free and the Facebook access alone is worth it! Like Brandi and Don say, it's not faking it till you make it. It's stepping up to who you were born to be. If any of you know Brandi and Don already, you know your snowglobe called life is about to be shaken and it is worth it. Welcome aboard on this amazing journey. We have a community of CAs and Docs that are here to support you!"

- Dr. Jen from Back to Living NZ

Dr. Louse Blair

"Unlocking the Vitality Code has been transformative for our office. This is the first multi-module training course we have done as a WHOLE team. Brandi's ability to bring complex ideas together in a way that engages the CAs is the gold. The 1000mile view and how we're interacting together, down to the close-up technical has facilitated the chiropractors integrating the neurology we've been aiming to incorporate without our CA team feel like Alice in Wonderland. Don's calm and measured explanations ensured that everyone in our team learned. Thank you Don and Brandi."

- Dr. Louise Blair, Alpha Wolf (not in denial any longer), Wellington.

Dr. Brenden Pascoe

"I have found this course to be fantastic. It suits my learning style. The videos aren't too long and boring, they're condensed and fun. The best thing is you can go back over and over until it is cemented in your mind or just to appreciate finer details you may have missed first time around.

There is great content on the facebook group and it's so handy to share struggles and triumphs with others.

The one thing I have enjoyed most is that the strategies given here help bridge that gap between the philosophy and physiology that we know and have learnt over years and helps to communicate it succinctly to our patients who haven't spent years studying it. 

I highly recommend The Vitality Shift."

- Dr. Brenden Pascoe, Calliope, Queensland


Referred to as, “Dr. Don” by his practice members, Dr. MacDonald loves chiropractic education and practice.

Dr. MacDonald graduated from Palmer College of Chiropractic in 1997, and has since been in active practice in Edmonton, Alberta, Canada.

He was the President of the Edmonton Chiropractic Society from 2004 until 2011.  He co-authored ‘Tired of Being Sick and Tired’, co-created “Conversations with Dr. Michael Hall” to help Chiropractors increase their knowledge about the benefits of Chiropractic care, and is author of the new book “The Underdog Curse”.

 Dr. Don and his wife Brandi MacDonald have a Chiropractic Seminar Series that have been providing Subluxation-based continuing education to the doctors in Canada since 2007 called True Concepts Seminars and the co-creator the Vitality Shift.

Brandi MacDonald is the owner of True Concepts Inc. and True Concepts Seminars which specializes in educating doctors and Chiropractic Assistant’s on spreading the word of chiropractic through Universal Principles.

She is an internationally renowned speaker, Author, and coach. 

Previously highlighted on the Dr. Phil show for her transformation of her health and life change through Chiropractic care, she has spent her career learning the complexities of Chiropractic in an effort to simply the message to the masses.

She is the former Executive Director of the International Federation of Chiropractors and Organizations, current board member of the Australian Spinal Research Foundation.

The Vitality Shift is Currently Closed...



50% Complete

The Vitality Shift is Closed for Registration

Be the first to know when we open again.