We help Chiropractors shift their practice away from treating pain to optimizing function and vitality in a stress free authentic way.
is a husband and wife team dedicated to helping chiropractors go from treating pain to doing so much more in chiropractic care. Together, they’re committed to bridging the gap between your current approaches to patient care – with your transition toward improving patients’ overall function and vitality.
The Vitality Shift Difference
They know just how frustrating it can be to effectively communicate what you do. Like you, they understand that chiropractors have the skillsets to do more than treat pain. But it can be a challenge to measure total wellness results and convey them to potential new patients.
Their central goal through their chiropractic coaching is to provide you with strategies that are easy to implement with confidence . . . so you can grow your practice and help your patients thrive.
Meet The Team
Meet the dynamic duo who created the Vitality Shift: Husband-and-wife team Dr. Don MacDonald and Brandi MacDonald. Having worked side-by-side for years, they’ve combined their unique talents to deliver premier coaching programs for chiropractors.
Dr. Don MacDonald, known by his patients as “Dr. Don,” graduated from Palmer College of Chiropractic in 1997 and runs an active practice in addition to mentoring chiropractors. But before he began coaching, he was struggling to hire the right team, and his practice was beginning to suffer.
After attending many seminars himself, he felt there was a disconnect between the advice given and the feasibility of most chiropractors to implement it. In Dr. Don’s case, the strategies did not line up with his more laid-back form of communication. When he brought his wife Brandi in as his office manager, everything started to click. Brandi tripled Dr. Don’s business in 18 months! And other chiropractors wanted to know how they achieved such explosive growth.
He and Brandi joined forces in business and as husband and wife. They created The Vitality Shift as a method that chiropractors can adapt for their practice, regardless of their personality style. But their program didn’t happen overnight. After conducting hundreds of hours of neurology and personal development work, they developed a system that over 200 other offices have learned and implemented to date.
Meet Brandi MacDonald
Brandi MacDonald is the owner of True Concepts Inc. and True Concepts Seminars. She delivers specialization in educating doctors and Chiropractic Assistants on spreading the word of chiropractic through Universal Principles.
She is an internationally renowned speaker, author, and coach who was highlighted on the Dr. Phil show for the transformation of her health and life change through chiropractic care. Brandi has spent her career learning the complexities of chiropractic in an effort to simplify the message to the masses.
Known today as a "transformer" because of her unrivaled communication skills, Brandi clarifies the complexity of chiropractic in a simple, easy-to-understand manner so people can understand their potential through chiropractic care.
How to work with us
At the center of Vitality Shift’s focus are methods for salutogenic chiropractors, subluxation-focused chiropractic, and neurologically-centered chiropractic.
Today, you can learn their model of chiropractic in three simple ways:
1. Join the Vitality Shift Online program
2. Work one-on-one with Dr. Don and Brandi
3. Join them at an online or virtual event
It’s time to discover how to measure your results and demonstrate the real value you offer.
The Vitality Shift model works because you can take your practice to the next level . . . and put your personal, authentic stamp on it.
Brandi and Dr. Don met in a bar
The story of how Dr. Don and Brandi met was quite funny. Dr. Don had just opened his office and was out with some friends and met Brandi working at a country bar. She was working on the weekends for some extra money to subsidize her teaching job. The initial encounter was quite a shock to Dr. Don when she proceeded to say Chiropractors were fake doctors. The conversations continued and the night ended with Dr. Don giving her a business card his mother made up on a computer with perforated edges. It was an unlikely start but a great ending
Brandi and Dr. Don do not have children
The decision to not have children was a mutual decision, especially with how passionate they have both been about Chiropractic. They have spent over 15 years either traveling the world attending and speaking at seminars or working in their practice in Edmonton, Alberta called South Side Chiropractic. Even though Brandi and Dr. Don do not have children they do have a dog name lux, and he is their baby.
Brandi and Dr. Don love to golf
Dr. Don knew that the only way not to get in trouble for golfing from your wife is to make sure she is with you. So when they first got married he got Brandi golf lessons. From that time forward they have loved getting out and playing. They both use to own a place at a beautiful golf course called Predator Ridge in British Columbia for over 10 years and golfed every summer. They ending up selling that place as they were spending so much time traveling around the world speaking and attending seminars. Due to the Pandemic and the decrease in their amount of travel they have been back at golf and are enjoying it tremendously.